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Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in Formula 1

Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes Formula 1 team.

This transaction values the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – following McLaren were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, would sell a stake approximately five percent.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on the matter. The management structure of Mercedes F1 will remain unchanged, and all three partners are fully committed to the ongoing success of the brand in F1."

Financial Growth

This arrangement would represent a significant increase in worth of the Mercedes team since Ineos Group acquired its share for £208m in 2022.

This surge reflects the expansion in valuations of Formula 1 outfits recently due to the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458m) at the box office.

The film represents the actor's top-grossing movie and the most successful sports movie to date.

Current Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren Racing, with three races remaining this season.

Their lead driver George Russell has secured victory in 2 of the 21 grands prix so far and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a unprecedented eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Ryan Maynard

A tech enthusiast and productivity expert who writes about digital tools, workflow optimization, and creative note-taking strategies.

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